Учебник Игоря Малькова (Мор) "СЕКРЕТЫ МОДЕЛЬНОГО БИЗНЕСА"


Questions & Answers

How much do models get paid?
It depends on the market. NYC rates are $250/hr. for consumer advertising, $200/hr. for trade advertising, $150/hr. for catalogue, and usually a few hundred dollars/ day for editorial. Other markets have other rates. Models also get «use» fees for certain kinds of advertising projects i.e., billboards, posters, in store etc. These use fees can run into the tens of thousands of dollars. National advertisements pay $2000 – $4000 a day. When your experience and portfolio grow your rates grow also. Supermodels now make up to $30,000 a day.

How much money necessary to get started?
The minimum is $400-$2000 depending on the market.

What kinds of advertising materials do models use?
Composite cards, portfolios of test pictures, tear sheets, participation in agency books.

Who pays for the advertising material?
The models always pay for his/her own materials.

How much do pictures and composites cost?

Digital composites are about $200/100 cards. Pictures are anywhere between $250-$500 for a test session that will produce 3-5 photographs. However, the cost of shooting with a good photographer is closer to $500.00 for 5 photographs.

How many photographs should include portfolio at the beginning of modeling career?
Please read info about initial modeling portfolios.

Copyright
The photographer or his client always owns the copyrights and negatives and other media of a photo session. Never expect to receive any negatives If you want to get your negatives, you have to negotiate it before your shooting session. Do not forget to include this condition to the shooting contract.

How often should I update my portfolio?
Your portfolio needs to reflect your current look. Since hairstyles and clothing styles change rapidly your portfolio needs to reflect not only your current look but also the current look of Fashion.
You have to understand that photos in your portfolio will compete with other portfolios. If your portfolio is great – you will win. But if your photos are not good enough – you will loose! What does it mean? You never get a good job and probably no job at all.

How long does it take to get paid for a finished job?

Usually it takes within 60-90 days of the work assignment.

What can you say about modeling schools and modeling conventions?
If you can find a good Modeling school it can be very helpful. Unfortunately, you have to be very lucky to find a good one. However, those businesses have nothing to do with your modeling career. Any modeling school or convention always accept you even if you do not have any chances to be a model.
How many girls and boys have been caught by these words: “You have been chosen!”
But the truth is: ANYONE WHO IS WILLING TO PAY IS ALWAYS CHOSEN BY MODELING SCHOOLS OR MODELING CONVENTIONS!
The modeling schools are making money by selling classes and the modeling conventions are making money if you pay for participation in conventions. If they will give the honest opinions to aspiring models they will loose a lot of money and even went bankrupt very soon.

How useful modeling forums on Internet?
Although there are some exceptions, modeling forums are not the best places to get professional advice.
It is OK to share your opinions or info, but…..
Successful professional models do not have time to waste it on forums or in chat rooms. All models who spend their time on different modeling forums and give a lot of recommendations ARE NOT THE MODELS AT ALL OR JUST ARE VERY BAD MODELS! They are pretending to be the experts and are ruining many modeling careers.
Please understand: How can they teach you to be successful in modeling if they could not succeed themselves. They can teach you only one thing – how to destroy your career!
When you go to study something at college, you want to learn from professor but not from a bad student or even from a janitor. BE CAREFUL!

I know that I have everything to be a great model. I’ve tried to work with several agencies and some photographers. Unfortunately I’m nor very lucky. What should I do?
The most common mistake which makes a big damage to modeling career is when model thinks and acts like that: «I AM SO GREAT! MY CAREER IS NOT SUCCESSFUL ONLY BECAUSE OF BAD PEOPLE AROUND.»
Never blame somebody except of yourself in your problem. If you blame everybody around in your problems you will continue to make the same mistakes again and again until your career is absolutely ruined! Always try to analyze and ask yourself:
Why did I not get this job? Or why this client does not want to work with me anymore? What did I do wrong? And if you can find the right answers you will avoid the same mistakes in a future.
Follow this rule and you will make your career more successful!

I am only 12 but am very interested in becoming a model. My mom doesn’t have the kind of money to pay for an expensive portfolio and, looking at how expensive they can be, I only have money for one or two good pictures. What should I do?
Take two GOOD pictures.
First: Even one good picture is much better than hundred of bad ones.
Second: You do not need mote than two. Girls in your age are changing so fast and very soon you will need new photos.

Very often I hear the word «Supermodel». What does it mean?
Unfortunately you hear this word to often. Sometimes it is enough for a model to appear in a couple of fashion magazines or fashion shows and people from media begin to call her or him a Supermodel. But a lot of those «supermodels» are not even close to real Supermodels who constantly appear in all major international fashion magazines, fashion shows and make not less than $1,000.000.00 a year as a model.

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